Offer & audience
A clear proposition, intended audience and purpose for the campaign.
Google Ads & Meta Ads
Give the click
a reason to count.
Campaigns, creative and landing pages working together around a clear offer and an agreed budget.
WHO IT’S FOR
A clear starting point.
Businesses with a defined service or product, capacity to respond to enquiries and a realistic advertising budget.
THE THINKING BEHIND THE WORK
An advert attracts attention; the landing page has to carry the conversation forward. We plan the message, audience, destination and measurement as one journey rather than buying clicks and hoping for the best.
THE BUILDING BLOCKS
What the work can include.
We turn these into a defined scope for your project. No vague “everything included” promises.
Channel planning
Google or Meta activity selected to suit the offer and available budget.
Creative & messages
Relevant copy and agreed visual assets, with clear variations for testing.
Landing-page alignment
A destination that matches the advert and makes the next step easy to understand.
Measurement setup
Agreed conversion tracking, subject to account access and privacy requirements.
Campaign review
A defined reporting rhythm and practical decisions based on available results.
HOW WE GET THERE
A process you can follow.
Check readiness
Review the offer, website, access and enquiry handling.
Plan the campaign
Agree channels, spend, creative and measurement.
Launch deliberately
Check the approved setup before activating paid activity.
Learn & refine
Review results against the agreed purpose and budget.
What affects the scope?
Advertising spend is separate from management and creative fees unless stated otherwise. Platform approval, tracking permissions and account access are required. Leads and revenue are not guaranteed.
A FEW USEFUL DETAILS
Before you decide.
There’s room to ask more when we discuss your project.
Which platform should I choose?
We consider how customers discover your offer, the quality of your existing assets and the available budget before recommending a channel.
Can you fix the landing page as well?
Yes, when included in the scope. We would rather identify that need before spend starts than send traffic to an unsuitable page.
Do I own the advertising account?
The intended setup keeps your business in control of its accounts, with appropriate working access granted to us.
THE CONNECTED PIECES
You might also need…
GOOD THINGS START WITH A CONVERSATION
Let’s make your
next move count.
Tell us where you are and what you want to change. We’ll review your enquiry and discuss a sensible scope and next steps.