In the 2026 UK Business Data Survey, 78% of businesses said they had a website. That tells us about adoption—not how many enquiries those websites generate.
The useful question for an owner is simpler: does your website help the right person understand your offer and take the next step?
Answer the first three questions
- What do you do, and who is it for?
- Why should I choose you?
- What happens if I get in touch?
Make the next step specific
A service page should connect the problem to the work you provide, answer likely objections and offer an obvious route to enquire. On a phone, visitors should not have to pinch, hunt for a menu or guess which button matters.
Measure the useful outcome
Track relevant enquiries and their quality, not only visits. A smaller number of well-matched conversations may be more valuable than a large volume of unsuitable traffic.
Source: UK Business Data Survey 2026, published 18 June 2026. The figure describes surveyed businesses, not a promised result.