Recognisable, everywhere.
The supplied FOW logo anchors the experience. Cyan, ink and white carry through navigation, service pages and conversion points.
Our work
See the work. Understand the thinking.
A closer look at the websites and creative work, with the decisions behind the finished result.
Fareedom of Work’s own brand project — an internal example of our design and development work.
FOW / DIGITAL EXPERIENCE
Look the part.
Win the next step.
A distinctive identity. A clearer offer.
A purposeful route to enquiry.
BrandWebsiteConversion
Fareedom of Work / own brand project
From a collection of services to a connected experience.
The challenge: introduce digital growth and specialist business support without making a visitor work to understand where to start.
A route for every brief.
Dedicated service pages explain the problem, deliverables and next step. A visitor can explore the relevant offer without wading through everything else.
Built to be used.
Responsive layouts, restrained motion, accessible controls and a focused enquiry form.
Explore the decisions
Design is only useful when it helps someone decide.
Compare the journeys: website visitors need to understand credibility and scope; advertising buyers need clarity on landing pages, tracking and budget. The architecture gives each a focused route.
This is FOW’s own website project. No client revenue, lead-volume or conversion uplift is claimed.
Your project next
What should your website make possible?
Tell us what you sell, who you want to reach and what is getting in the way.